by Steve Tolin | Nov 23, 2025
Unbreakable Fitness IT ALL BEGINS WITH U Project Unbreakable Fitness Unbreakable Fitness founder John Hayley approached Proof to create a bold new brand identity for his fitness center—one that honored the community he had built while moving the business forward with...
by Steve Tolin | Nov 18, 2025
Ancestral Acres REGENERATIVE FARMING INSPIRED BY LONG TRADITION Project Ancestral Acres When we were approached by the owners of a regenerative farm in Kansas to create their brand, we drew our inspiration from the history of honest farming. Their passion for the...
by Steve Tolin | Nov 14, 2025
MD Anderson WAYFINDING FOR A LEADING NATIONAL CANCER CENTER Project MD Anderson: Access Designing a comprehensive wayfinding system for MD Anderson Cancer Center in Houston was an ambitious and deeply meaningful undertaking. As lead designer in partnership with fd2s,...
by Gino Whitaker | Nov 13, 2025
Hegu SERENITY AND CALM IN HAND Project Hegu Acupressure Rings Hegu Acupressure Rings were founded on a simple premise—to provide an all-natural, drug-free way to experience relief. When a renowned acupuncturist created this remarkable product, Proof was tasked with...
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