River Forest Chocolates
A NATIONALLY RECOGNIZED ARTISAN CHOCOLATIER
Project
River Forest Chocolates
River Forest Chocolates opened in 2011, quickly earning a reputation for their signature English toffee and soft caramels—confections that remain customer favorites today. Proof was tasked with creating a distinctive logo and brand identity for this independent chocolatier, including a monogram, packaging recommendations, and a refined retail experience.
Deliverables
Services
Positioning
Visual Identity
Interior Design
Merchandising
Deliverables
Voice Attributes
Logo
Visual Language
Writing
Campaign
Retail Experience
The primary logo was designed for versatility—functioning beautifully as a two-color mark or reversed to white. This flexibility supports the many uses required by a busy retail shop, from labels and tags to store windows, menus, and holiday packaging.
Velvety Smooth
A Sweet Story
The versatility of the logo and monogram is showcased throughout the shop and across merchandise. Metallic signage on glass, gold-foiled labels on bags, and colorful labels for coffees and seasonal items create a cohesive, charming, and unmistakably sweet brand presence.
Seasonal Sweets
We collaborated with the store owner to create continuity in fixtures and colorways throughout the space. A vintage 1800s dry goods table sits at the center of the shop, offering a dramatic stage for rotating seasonal displays. Surrounding shelves are merchandised with clean product groupings, while upper shelves and tabletop displays introduce graphic elements and visual cues that enhance customer engagement.