Quincy Street Distillery
Project
Quincy Street Distillery
Quincy Street Distillery is an independent craft distillery known for creating historically inspired spirits based on classic and original formulas, resulting in unique expressions of taste. Drawing on that philosophy, we created a unique brand that pays homage to Riverside, Illinois and tells the QSD story.
Deliverables
Services
Positioning
Visual Identity
Web
Deliverables
Voice Attributes
Logo
Visual Language
Illustration
Art Direction
Packaging
Historical Inspiration
Our identity exploration was rooted in the historical character of Riverside, Illinois, where QSD is based. The typographic treatment of the Quincy Street Distillery name evokes both local heritage and innovation—reflecting the company’s belief in blending time-honored methods with modern craft. The lamppost symbol is a direct nod to the iconic gas lamps found throughout Riverside. This illustrative style became foundational to the brand direction, and several logo variations were created to accommodate the wide range of applications and reproduction methods required for the distillery.
Flexibility of Use
Good Spirits
Customized Packaging
We developed a woodcut-inspired illustration system to complement the primary logo and create a cohesive approach to spirits labels. Each illustration was influenced by specific stories and landmarks from Riverside history, adding narrative texture to the packaging. The result is a packaging system that feels timeless, crafted, and deeply connected to place.
Illustration Exploration
Each illustration went through multiple rounds of refinement to achieve the level of detail, style, and accuracy the client sought. These hand-drawn elements provided the backbone of the visual system and served as adaptable pieces used throughout the brand.
Expanding the Brand
Expanding Brand Presence
We extended the brand to include a broad range of merchandise: t-shirts, mugs, coasters, posters, and stamped shopping bags. These elements strengthened the customer experience and enhanced brand visibility both inside the tasting room and beyond.
Website
The website was designed to allow visitors and wholesale partners to easily explore product information, order details, and brand background. The digital experience gives QSD an accessible, organized platform that complements their handcrafted identity.
