Our inspiration for the identity stemmed from the ebb and flow of human interaction—movement between physical and virtual spaces, quiet moments of individual study, and shared experiences of community engagement. The visual language uses intersecting lines, layered forms, and subtle motion cues to reflect the dynamic ways people learn, communicate, and connect in a modern library setting.

The Hillside Library symbol is created from the convergence of two familiar forms: open books and directional arrows. These shapes come together and move outward, signifying a traditional foundation expanding into new territory. The mark represents the future of libraries—embracing digital learning and community programming—while honoring the enduring role of books as gateways to discovery.

Signage Support

Branded endcap signage combines color, iconography, and clear labeling to help visitors navigate the stacks with confidence. Each subject area—fiction, young adult, media, research—is uniquely identified, bringing visual coherence and helpful wayfinding to the expanding collection.

The brand guidelines outline a cohesive system for applying the identity across print, digital, and environmental touchpoints. Logo usage, color specifications, typography, iconography, photography style, and layout structure are all clearly detailed. These standards ensure consistency and clarity, regardless of who is producing materials for the library as it grows into its future location.

The site is designed to welcome visitors into the library from anywhere—inviting them to browse the catalog, explore research databases, find events, or connect with staff. Clean layouts and accessible design ensure that the digital experience reflects the library’s mission: to support discovery, engagement, and learning at every level.