Forest Insurance
INSURANCE FOR SUCCESSFUL INDIVIDUALS
Project
Forest Insurance
Creating a new brand for Forest Insurance required a unique positioning strategy and visual identity. We developed a brand experience that expressed the broad range of customized insurance options and services they’ve been known for since 1957.
Deliverables
Services
Positioning
Naming
Verbal Identity
Visual Identity
Deliverables
Logo
Visual Language
Branded Graphics
Signage
Stationery
After thorough research and interviews, it was determined that the new brand needed to communicate the concept of customized insurance options and dedicated service. Taking this concept to the next level with imagery and writing was essential for expansion of public perception and future growth.
A Forest Through the Trees
To bring the brand to life visually, we developed a system rooted in the geometry and symbolism of the logo itself. Triangular elements—echoing the evergreen forms in the logo with upward movement—became consistent graphic devices throughout the visual language.
Photography reinforces this perspective: natural textures, strong verticals, and warm, confident moments that reflect stability and longevity.
A Clear View
Clear and consistent communication is essential for building trust with high-net-worth clients. We developed messaging guidelines that balance professionalism with approachability, ensuring every touchpoint—from printed materials to digital content—reflects Forest Insurance’s values of reliability, expertise, and personal service. Tone, structure, and visual hierarchy were defined to help the team communicate with cohesion and confidence.
Communication Standards
The website was designed to act as a living brand extension and to serve as the primary platform for driving new inquiries to the agency. Clean layouts, simple navigation, and confident messaging reinforce the brand’s commitment to clarity and personalized guidance.