Crane & Co. Fine Papers
A LEGENDARY PAPER, STUNNING COLORS
Project
Crane’s Palette
When Crane & Co. Fine Papers set out to launch an unrivaled selection of colored papers—from intense, saturated hues to soft, creamy pastels—they needed a bold new name and a distinctive swatch book to introduce the line. Crane’s Palette was born: a system designed to showcase color with clarity, beauty, and sophistication.
Deliverables
Services
Positioning
Naming
Verbal Identity
Visual Identity
Deliverables
Logo
Visual Language
Branded Graphics
Signage
Stationery
A Swatch Book with Presence
The identity and swatch book were created to make a memorable impression in any designer’s library. Inspired by an artist’s palette, the structure was designed to be both intriguing and highly functional—giving designers effortless access to the full range of colors, weights, and textures.
Endless Possibilities
Crane’s Palette’s remarkable selection of hues is displayed as a dazzling, beautifully organized spectrum within the signature swatch book.
“Crane’s Palette is an unrivaled selection of colors that fill a spectrum from intense hues to creamy pastels. One Palette serving many tastes.”
Crane’s Fine Papers
Classic Branding
Brand Positioning
Colorful Messaging
Brand Positioning Swatchbook Specifications
Colorful Charts
To support designers in working with the full collection, we developed a series of detailed color charts that provide clear side-by-side comparisons of hues, paper weights, and available finishes. These charts translate the beauty of the palette into structured, easy-to-navigate information—making it simple for designers to evaluate options, select harmonies, and build thoughtful, precise color stories.
