Courtney Lynn New York
Project
Courtney Lynn New York
Courtney Lynn is a jewelry designer based in New York City. Each piece is handmade by the artist herself. We were asked to create a distinctive visual identity and design a website that would set Courtney Lynn apart in an industry known for craft, individuality, and strong brand presence.
Deliverables
Services
Positioning
Verbal Identity
Visual Identity
Deliverables
Logo
Visual Language
Branded Graphics
Signage
Web
Understated Branding
Our goal was to craft a sophisticated graphic image with a bold New York sensibility. We art directed both location and product photography to capture the relaxed, elegant attitude of the Courtney Lynn brand. Photography was developed to embody her modern, effortless aesthetic. We held the photo shoot in a period warehouse to provide a raw, textured backdrop that contrasted with the refined jewelry pieces.
Delicate Industrial
Tim Marvin
Photography
“Proof Studio created an identity that was compelling.
Their attention to detail took Courtney Lynn to the next level.”
Courtney Lynn Baird
Gleaming Allure
The Courtney Lynn website was developed as an online brand expression combined with an e-commerce platform. The digital experience was designed to echo the elegance of the jewelry itself—clean, minimal, and image-forward—while giving customers an intuitive way to explore collections, learn about custom work, and purchase pieces directly.
